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As any marketing business warehousing and logistics are an important facet to being able to supply your customers goods in a short space of time.
Our main warehouse is a point in our business that we rely on to forfill our orders in a timely and organized manner. We are planning to install a new bar code system that will make it easier for us to keep track of the thousands of orders received daily.
We pride our selves on the results we have had.
We hope though that our large investment in imporving our warehousing will make thing even better in the future.
At the helm of our logistic is a team of twenty-five plus personal that are dedicated to keeping things moving smoothly. The high technology available in Israel enables us to be able at a push of a button to know the exact location of a particular product in our warehouses. We are working towards installation of a very sophisticated Bar-Code system that we hope will be at a working level by the beginning of 1998 and fully up and running by the middle of 1998. This system is a true testimony to our dedication to always improving our abilities to give good service.
Kant-Ly has spent over USD 1.17 million in 1997 on advertising. The total budget for advertising in 1997 will reach close to 1.6 million USD. Our campaign has been spread over the following media:
|
Date |
Media form |
Details |
Cost USD |
|
1/97 |
National papers |
Over 1.5 million readers |
60K |
|
1/97 |
Magazines |
Over 500K readers |
20K |
|
2/97 |
National papers |
Over 1.5 million readers |
60K |
|
2/97 |
Magazines |
Over 500K readers |
20K |
|
3/97 |
Billboards |
1500 units all over the country |
120K |
|
3/97 |
Radio |
Four weeks 3 stations |
120K |
|
3/97 |
National papers |
|
60K |
|
4/97 |
National papers |
|
60K |
|
4/97 |
Radio |
|
60K |
|
4/97 |
Magazines |
|
20K |
|
5/97 |
National papers |
|
60K |
|
5/97 |
TV |
|
150K |
|
5/97 |
Radio |
|
80K |
|
5/97 |
Magazines |
|
60K |
|
6/97 |
Radio |
|
80K |
|
6/97 |
National papers |
|
60K |
|
6/97 |
Magazines |
|
20K |
|
7/97 |
National papers |
|
60K |
|
|